Positive Environment for Volunteer Coaches

An article that explores components of volunteer coaches’ psychological contract including expectations of themselves and sports clubs as well as some recommendations for sport managers.

Author: Nadina Ayer

Nadina Ayer, Ph.D. is a former varsity tennis player, a high-performance tennis coach, and entrepreneur with many years of experience in the public and private sports sector. Her research focuses on customer service and interpersonal relations (dynamics, coach-athlete relationship) in various online and offline sport contexts. She teaches university courses on service quality and inclusive physical activity.